Sponsor and Exhibitor Expo Hall FAQ

Expo Hall Logistics

Click link to download this FAQ: Expo Hall FAQ

What are the hours of the Onsite Expo Hall?


Thursday, March 4th 9 AM - 6 PM
Friday, March 5th 9 AM - 6 PM
Saturday, March 6th 9 AM - 3 PM (Family Discovery Day)

What are the hours of the Virtual Expo Hall?


The virtual expo hall is available all 24 hours of the event

Can I make changes to my booth content once I have submitted it?


Once you have submitted your content and completed the final booth review, we cannot guarantee that we will be able to make additional changes. Please contact us at exhibitor@rootstech.org with any questions.

How long will my virtual booth be available to attendees?


Your virtual booth content will be up until October 1st, 2027.

What is the Exhibitor Resource Center (ERC)?


This is an extremely important web page and contains all tasks, deadlines, forms, links, detailed instructions, and booth-related resources for both online and in-person companies exhibiting at RootsTech. You’ll receive access via a link in your exhibitor acceptance email. If your company is accepted and you have not received this link, please reach out to exhibitor@rootstech.org.

What are the guidelines for my content as a sponsor?


Learning videos will need a title, description, and an image for a thumbnail (px size 1920x1080).
Downloadable resources like slides and syllabus must be a PDF file, with a matching title to the learning video.

What are my responsibilities in creating video content?


As the content creator you have sole liability to meet all intellectual property laws and regulations. We strongly suggest that you use only licensed music, images or video of people where you have express permission to use said content. RootsTech is a family friendly environment all content must be appropriate for all ages.


ONSITE GENERAL INFORMATION




What booth options are available?


Base Booth (10’x10’): $1,000
Upgrade options (See drawings at end of FAQ):
  • Corner Booth: +$250 (Accessible from 2 aisles)
  • End Cap Booth (10’x20’): $2,500 total (2 booths + $500 upgrade, accessible from 3 aisles)
  • Island Booth (20’x20’): $5,050 total (4 booths + $1,050 upgrade, accessible from 4 aisles)
Booth Selection, Payment and Contract: None of the booth spaces are held from year to year. Booth selection is a first come first choose basis.

What does the exhibitor package include?


  • Booth space
  • (1) 8’ skirted table per 10’x10’
  • (2) chairs per 10’x10’
  • (1) 6”x11” FLOOR ID STICKER with your company name and booth number.
  • (1) Full RootsTech Pass
  • Up to (50) Expo Hall-only passes for booth staff

What's included in an Exhibitor package?

Can I order extra items or services?


Our official service provider, offers furniture, electrical, shipping, and more. Details and pricing are available in the Modern Expo Service Kit, located in the Exhibitor Resource Center or email: expo@modernexpo.com to request one.
Discount Deadline: February 1, 2027 (regular rates apply afterward)
  • Furniture/Equipment: You may bring your own or order through Modern Expo
  • Carpet: Not included, bring your own or order through Modern Expo
  • Electrical: Must be ordered separately via Modern Expo
  • Signage: Not Included, bring your own. Each booth will be identified for setup by a 6”x11” FLOOR ID STICKER with your company name and booth number.
Note: The white booth identification signs, hanging from the top of your booth are no longer provided.

Do booths have Internet / Wi-FI?


Purchase directly from the Salt Palace Convention Center.
Public Wi-Fi at the Salt Palace Convention Center is limited and may be unreliable. Exhibitors who require a reliable internet connection should purchase a dedicated wired or wireless service through the convention center.
Salt Palace Internet Order Form and Pricing
Discount Deadline: February 18, 2027 (regular rates apply afterward)


EXPO HALL TIMELINE AND LOCATIONS




Thursday, March 4: 9 AM–6PM
Friday, March 5: 9 AM–6PM
Saturday, March 6: 9 AM–3 PM Family Discovery Day

Booths must be staffed at all times during Expo Hall hours.

Booth regulations for exhibiting have sponsors and exhibitors staffing your onsite booth the full hours of the expo hall and will not leave your booth before the close of show each night and will not begin breakdown of your booth until 3 PM on Saturday March 7th, 2026. A $500 fine will be issued if this is breached and your company may not be invited back to RootsTech 2027.

Setup Times:


  • Sponsors ONLY: Tuesday, Mar 2: 1 PM–8 PM
  • Exhibitors: Tuesday, Mar 2: 5 PM–8 PM
  • Sponsors and Exhibitors: Wednesday, Mar 3: 8 AM–8 PM

Wednesday, March 3, at 2:30 PM Aisle Carpet: You are required to have all your crates and booth items contained inside your booth and keep the aisles clear.
Booths must be fully set up by 8 PM Wednesday.
All crates used for install must be out of the expo hall by 7 PM Wednesday.
Expo Hall access at 7 AM for all exhibitors to prep your booth Thursday, Friday & Saturday.

Takedown Time:


  • Saturday, Mar 6th: 3 PM–8 PM

Load-In/Out:


  • Loading Dock Access: Located at 100 S & 200 W
  • Load-in:
    • Mar 2 (5–6 PM)
    • Mar 3 (8 AM–4 PM)
  • Load-out: Mar 6 (4–7 PM)
  • Unload Time Limit: 30 minutes
  • Bring Your Own Cart: None provided onsite

Badge Pickup:


  • RootsTech Help Desk: Located at the back right corner of Hall A. You may pick up your exhibitor badges and check in there.

Parking:





BOOTH SETUP DETAILS




Loading In and Loading Out:


  • Sponsors and Exhibitors have access to the loading dock at the back of the Expo Hall to unload booth items during load in and load out hours
  • The loading docks are located about 100 S and 200 W. Upon arrival, you will be given a 30-minute pass to unload.
    • Tuesday, March 2, from 5 PM–6 PM
    • Wednesday March 3, from 8 AM–4 PM
    • Saturday, March 6, from 4 PM–7 PM
  • As an exhibitor, you will have access to the loading dock area at the back of the Expo Hall to load your car with booth items one hour after the Expo Hall closes. The Salt Palace will not allow anyone to drive cars up to the loading docks until Saturday, March 6, at 4 PM.
  • Carts are not provided or available to load in or load out your materials. Please plan on bringing your own carts if needed.

Booth Inclusions:


  • Backdrop: 8’ high (back), 3’ high (sides)
  • Drape Color: Black
  • Table: 8’ long, 2’ wide, 30” high, skirted
  • Chairs: Standard folding

Display Height Rules:

No item over 8’ high

  • Side walls: First 5’ from back can be up to 8’, front 5’ limited to 3’
  • End cap booths: Only middle 10’ of back wall can be 8’ high; outer 5’ sections must stay under 3’
  • 20x20 island booth have a 12’ height limit
These restrictions will be strictly enforced.


Booth Types and Hanging Sign Permissions


  1. Linear Booths
    1. Size: 10' x 10' or larger.
    2. Hanging Signs: Not permitted.
  2. Perimeter Booths
    1. Size: Like linear booths, located on the perimeter of the exhibit floor.
    2. Hanging Signs: Not permitted.
  3. Peninsula Booths
    1. Size: At least 20' x 20'.
    2. Hanging Signs: Permitted.
  4. Island Booths
    1. Size: 20' x 20' or larger.
    2. Hanging Signs: Permitted.

RULES You Should Know:


  • Booth Must Be Staffed during all Expo hours
  • Food: Wrapped items <1 oz allowed. Larger items must be ordered via Centerplate (801-702-7558)
  • Helium Balloons: Not allowed
  • Onsite Food Vendors: Located in the main concourse and back of Expo Hall
  • Exhibitor Lounge: Available for booth staff (soda, seating, no attendees allowed)
  • Hanging signs must be suspended over the allotted booth space and meet the maximum height requirements, which range between 14 feet – 16 feet off the ground
  • Height Restrictions: Only a booth that is a 20x20 or bigger, may have a hanging sign.
  • Safety Compliance: All rigging must comply with safety standards and be installed by certified professionals.


PASSES & REGISTRATION




How many Full Conference passes and Booth Staff passes will I get?


  • A Full Conference Pass allows attendees to register for and attend live class sessions, view the live General Sessions, and access the Expo Hall during public hours.
  • Booth Staff Passes are intended for your booth personnel. These passes provide access to the Expo Hall, including before and after public hours, so staff can set up, restock, and dismantle their booths. They do not include access to conference classes or General Sessions.


Exhibitor:
1 full conference pass
50 booth staff passes
Society Sponsor:
2 full conference pass
50 booth staff passes
Bronze Sponsor:
4 full conference passes
50 booth staff passes
Silver Sponsor:
6 full conference passes
50 booth staff passes
Gold Sponsor: 
8 full conference passes
50 booth staff passes
Platinum Sponsor:
10 full conference passes
50 booth staff passes


Register your Team – Instructions Coming Soon.



2 FUN THINGS TO PARTICIPATE IN




*ROOTSTECH PASSPORT & Prize Donation Giveaway


We're excited to bring back the Passport Prize activity this year with a few changes!
This year, exhibitors are not providing a prize. Instead, your only responsibility is to have a stamp or pen available at your booth so attendees can mark their passports after visiting you.
It's a fun and simple way to encourage attendees to explore the Expo Hall and engage with exhibitors.
*Prizes will be provided to the attendees when they have finished their passports.

Family Discovery Day


Saturday, March 6, 2027, Family Discovery Day (FDD) is a free, family-focused event held on the Saturday of RootsTech. It’s our highest-traffic day, welcoming thousands of attendees of all ages to enjoy special sessions, engaging activities, and everything the expo hall has to offer.
How Exhibitors & Sponsors Can Get Involved
Family Discovery Day isa great opportunity to connect with a broad, energetic audience.
Here’s how you can participate:
  • We encourage you to have a fun activity at your booth for attendees to participate in.
  • Have a fun hands-on activities, games, or photo op etc. at your booth for attendees to participate in.
Note: Helium balloons not allowed


BOOTH DISPLAY RULES:




10x10 Base Booth, Inline Space - $1,000 USD


  • The Booth will have access to one aisle at the front.
  • It will have an 8-foot-high back drape and 3-foot side drapes.
  • The Booth display cannot exceed 8 feet in height.
  • The first 5 feet of the Booth, starting from the aisle towards the back drape, must remain clear. No objects can block the view down the aisle. (See diagram for the 5- foot area in red.)
  • The area from 5 feet to the 8-foot back drape may have taller items. (See diagram for this area in green.)
  • If additional Booths are ordered, the side drape between Booths will be removed, but all other rules still apply.

Model showing the dimensions of the 10x10 Base Booth, Inline Space

10x10 Corner Upgrade Booth - $1,250 USD


  • The Booth has access to 2 aisles: one on the side and one in the front.
  • Booth display height cannot exceed 8 feet.
  • The first 5 feet of the aisle towards the back drape must remain clear, with no objects blocking the view of other Booths down the aisle (indicated in red on the diagram).
  • From the middle 5 feet to the 8-foot-high back drape, tall items are allowed (indicated in green on the diagram).
  • If additional Booths are ordered, the side drape dividing your Booth will be removed, but all rules still apply.

A Model showing the dimensions of 10x10 Corner Upgrade Booth

10x20 End Cap Upgrade - $2,500 USD


  • The Booth will have access to three aisles.
  • The Booth display cannot exceed 8’ in height.
  • The center 10’ of the back drape can be up to 8’ high.
  • The first 5’ from the aisle towards the center can only be 5’ high.
  • Displays must not block the sightline down the aisle.
  • A clear view of all Booths along the aisle must be maintained.

Model showing the dimensions of 10x20 End Cap Upgrade booth

Island Upgrade Booth - $5,050 USD


  • A minimum of four 10x10 Booths is required for an island Booth upgrade.
  • Each 10x10 Booth costs $1000 USD.
  • An additional $1,050 USD will be added to the total cost.
  • The island Booth will be accessible from all four aisles.
  • No other exhibitor Booths will be connected to this space.
  • No sight restrictions apply.
  • The Booth display can be 12’ high, max.

Model showing the orientation of an Island Booth


Society Pavilion Rules


You must be a Society or Family Association to participate in this specific location; no other entities will qualify to exhibit in this space.
Society Pavilion 10x10 Base Booth *and online booth
  • Standard booth draping includes:
    • 3-foot-high back drape and 3- high side drape.
    • To maintain an open and visually cohesive layout, all booth displays must remain under 3 feet in height.
  • If your booth is located along the perimeter, you will receive:
    • 8-foot-high back drape and 3-foot-high side drapes.
    • In this case, you may have displays up to 8 feet high with in your booth.
  • If additional Booths are ordered, the side drape between booths will be removed, but all other rules still apply.
  • A booth in this area includes:
    • Access to WIFI
    • 1 8-foot table, skirted
    • 2 folding chairs
    • 1 5-amp, 110v power outlet
    • Online Booth
      • Your logo featured on the online Expo Hall Page
      • One online conference promotion
      • One online downloadable resource
      • A link to your website
      • 1 promotional video provided by you.

Complimentary Society Pavilion 4’ table Space
  • The Table will have access to one aisle at the front.
  • Standard Table draping includes:
    • 3-foot-high back drape and 3- high side drape.
    • To maintain an open and visually cohesive layout, all booth displays must remain under 3 feet in height.
  • A Table in this area includes: 
    • 1 4-foot table, skirted
    • Access to WIFI
    • 1 folding chair
    • 1 5-amp, 110v power outlet
    • Brochure rack (shared with neighbor)
    • Online Booth
      • Your logo featured on the online Expo Hall Page
      • One online conference promotion
      • One online downloadable resource
      • A link to your website
      • 1 promotional video provided by you.

For further details or questions, please reach out to exhibitor@rootstech.org